Peter Lister has been involved with the Forest Sector for over 25 years.  An engineer by training, Peter started his career working in sawmills to improve lumber recovery, sawing systems and sawblade maintenance processes.  He later worked for an equipment supplier, managing new product development for wood rooms and OSB mills. 

In 2008, Peter became the General Manager and National Research Director for the Forest Engineering Institute of Canada (FERIC), where he was responsible for western operations and the Canada-wide research program.  In 2009, FERIC merged with FORINTEK and PAPRICAN to create FPInnovations, a national not-for-profit research and innovation agency supporting the Canadian forest sector.  At FPInnovations, Peter became Vice President of the Forest Operations Division (formerly FERIC) in 2009 and added the Wood Products Division (formerly FORINTEK) in 2011.  During this time, Peter had full responsibility for research, membership and bottom-line financial performance for the two divisions and had over 200 staff located across Canada.  At FPInnovations, Peter worked closely with industry members and federal and provincial governments to deliver a wide range of programs focused on expanding markets, developing new technologies, improving processes, worker safety and environmental performance. 

In 2016, Peter joined Seaspan Marine, providing tug boat services and transportation for the coastal BC forest sector. As senior Vice President, Peter led a team responsible for Seaspan’s business development, sales and customer service activities, was accountable for the bottom-line financial performance of commercial contracts, and worked to enhance Seaspan’s reputation for high-quality, reliable and safe marine transportation services.  

Peter has a Master’s degree in Mechanical Engineering from the University of British Columbia, and is a registered Professional Engineer in the Province of BC.  He volunteers as Vice-Chair on the Board of Directors for the Pacific Salmon Foundation, a not-for-profit organization working to restore wild salmon, and is a member of the Institute of Corporate Directors. 

Peter has two adult children and lives with his wife, Lisa, in North Vancouver and Quadra Island, BC.  

In May 2018, Jennifer joined the TLA as communications director to provide strategic communications leadership. With nearly 20 years of award-winning public relations, marketing and communications experience, and an Honours BA in Communications, Jennifer brings extensive knowledge to this position. Jennifer oversees all communications strategies including media relations, social media, website, and collateral materials, and is the editor of the quarterly Truck LoggerBC magazine. Jennifer is also the TLA’s general manager supporting its executive director and overseeing the day-to-day operations of its small but mighty team.

Prior to joining the TLA, Jennifer was the senior manager of communications for the Provincial Health Services Authority’s BC Children’s and BC Women’s Hospital’s redevelopment project where she led all communications for the newly built Teck Acute Care Centre. Jennifer graduated on the Dean’s Honour Roll from McMaster University and has received a Canadian Public Relations Society Award of Merit and Pinnacle award.

Yvonne joined the TLA in November 2022 as the Membership Administrator. She is responsible for overseeing and coordinating current and prospective member services and provides administrative support to the Board and other committees.

In 2017 Yvonne emigrated from Belgium to Canada. She brings 22 years of customer service and senior administrative experience to the table. Her background is in a variety of sectors, including education, tech and oil companies, tourism, smaller companies, and more. She is excited to bring this to her role at the TLA.