Bob has led an accomplished and varied career as a senior executive in the private, public, and First Nations sectors of BC’s forest and resource industry. His extensive career began with 17 years in various technical and management roles with the Ministry of Forest and Lands, followed by 13 years as vice-president and president with the Husby Group of Companies, and the past eight years as Chief Operating Officer and Chief Executive Officer with Haida Enterprise Corporation.

He has been directly responsible for providing successful leadership and strategic planning to diverse and growing teams in challenging industry climates while concurrently maintaining strong and growing businesses.

Bob has a proven track record of achieving goals and targets while working with a wide spectrum of public interest groups and ownerships to find successful balances of results and collaboration. For both First Nations and licensees, he successfully led the startup of new businesses and transformed them into sustainable and profitable enterprises with strong growth and job creation.

Bob is a registered professional forester, has an MBA from Queen University, and was a TLA Board Director for 10 years.

In May 2018, Jennifer joined the TLA as the Director of Communications to provide strategic communications leadership. With 12 years of award-winning public relations, marketing and communications experience, and an Honours BA in Communications, Jennifer brings extensive knowledge to this position. Jennifer oversees all communications strategies including media relations, social media, website, and collateral materials, and is the editor of the quarterly Truck LoggerBC magazine.

Prior to joining the TLA, Jennifer was the Senior Manager, Communications for the BC Children’s and BC Women’s Hospital’s Redevelopment Project at the Provincial Health Services Authority where she led all communications for the newly built Teck Acute Care Centre. Jennifer graduated on the Dean’s Honour Roll from McMaster University and has received a Canadian Public Relations Society Award of Merit and Pinnacle award, among others.

Lisa joined the TLA as the Administration and Membership Assistant in 2021. She is responsible for assisting current and prospective members as well as handling the TLA’s Forestry Education Fund and scholarships. Lisa also assists on the TLA’s many events supporting the Director of Events.

Prior to this position, Lisa was in the Event Manager position at the TLA as well as several other event management roles executing the sponsorship, administration and logistics of large-scale conferences. Lisa graduated from the University of Alberta with a Bachelor of Arts in Recreation, Sport & Tourism and is a Certified Meeting Professional with the Event Industry Council.