2020-2022 STRATEGIC PLAN.

The TLA is built on a strong foundation with deep roots in B.C.’s communities where our timber harvesting contractors live and work. We have developed a strategic plan to better serve our members and the communities they live and work in.

Strategic plan

#FORESTRYTRUTHS.

BILLBOARDS:

In BC, there are about 10 million hectares of old growth forest protected or not economical to harvest. Source: BC Government.
A Canadian football field is .82 hectares.

As of 2017, an average of about 218 million seedlings were planted each year in BC. Source: BC government.
In 2020, BC tree planters planted 300 million trees. Source: Western Forestry Contractors Association.
Assuming tree planters work an 8-hour workday, 21 days per month over approximately five months.

RADIO ADS:

The truth is: British Columbia leads the world in sustainable forest management backed by independent third-party certification and rigorous laws to ensure we will never run out of old growth forests. Source: naturally:wood

The truth is: each year, less than 1/3 of 1% of British Columbia’s total forest area is harvested. Source: naturally:wood

The truth is: each year, only .1% of the total forest area harvested in British Columbia is old growth forest. Source: naturally:wood

The truth is: British Columbia leads the world in sustainable forest management backed by independent third-party certification and rigorous laws to ensure we will never run out of old growth forests. Source: naturally:wood

The truth is: During every 8-hour workday, forestry generates nearly $2 million in revenues, which helps to build hospitals, recreation centres, and schools in your community. Source: Council of Forest Industries

The truth is: British Columbia leads the world in sustainable forest management backed by independent third-party certification and rigorous laws to ensure we will never run out of old growth forests. Source: naturally:wood

The truth is: 550,000 trees are planted in British Columbia in the time it takes on the ferry from Vancouver Island to the mainland. Source: As of 2017, an average of about 218 million seedlings were planted each year in BC. Source: BC government.In 2020, BC tree planters planted 300 million trees. SourceWestern Forestry Contractors Association. Assuming tree planters work an 8-hour workday, 21 days per month over approximately five months. The ferry from Vancouver Island to the mainlands takes approximately 100 minutes.

These #ForestryTruths have been credibly sourced by Forestry Innovation Investment (FII), the BC Government’s market development agency for forest products, naturally:wood, a comprehensive information resource promoting British Columbia as a global supplier of quality, environmentally-responsible forest products from sustainably-managed forests, and Council of Forest Industries‘ 2019 Forest Industry Economic Impact Study.

Learn more #ForestryTruths:

Forestry Management
Forestry Sustainability
Forestry Certification
Our Old Growth Forests

OUR HISTORY.

The TLA was formed to give the independent loggers a collective voice in the changes taking place in society and the forest industry, as well as to share information about newly developing logging machines, methods, and technology.

During the summer of 1939, loggers in the Parksville area discussed new regulations on snag felling and slash burning. Also discussed was the need for an association to express their concerns. Bert Welch of Olympic Logging in Qualicum took the lead and invited all the loggers in the area to a meeting. Only Wallace Baikie showed up.

By 1941, the effects of the war were being felt by the logging industry: equipment was in short supply, many of the best young men had joined the armed forces, wages were increasing, and prices were regulated. To make matters worse, the confusing new slash-burning regulation carried a $5-per-acre penalty, and the costs of burning and snag felling were not permitted expenses under the income tax act.

In October 1941, Welch called another meeting in Qualicum. It was attended by 18 loggers, who agreed to form an association. A general meeting was held in Nanaimo in the summer of 1942 to elect officers and work out the details of incorporation. The name “B.C. TLA” was chosen, but it was unacceptable because of possible confusion with the BCLA. On May 4, 1943, the TLA of B.C. was incorporated.”

Today, the TLA is a strong and unifying voice for the provincial forest community and represents its over 500 member companies by promoting the viability and sustainability of the B.C. forest industry, in policy development, by fostering effective communication and ensuring a dynamic organization that addresses the evolving needs of its members.

ADVOCACY EFFORTS.

BOARD OF DIRECTORS.

Our Board of Directors represent the interests of our diverse membership to ensure a broad range of forestry and business matters are addressed and that action is taken.

BACK ROW – LEFT TO RIGHT: Tyson Lambert — T-Mar Industries, Tim Lloyd — Forestech Equipment Ltd., Carl Sweet — Inland Group, Mark Ponting — Ponting Logging & Grade Ltd., Dave McNaught — Seaspray Log Scaling Ltd., Bob Marquis — Bob Marquis Contracting Ltd. Dorian Uzzell — Wahkash Contracting Ltd., Brian Mulvihill — Finning (Canada).

FRONT ROW – LEFT TO RIGHT: Barry Simpson — Oceanview Forest Products Ltd., Lawrence Van De Leur — Brandt Tractor, Jacqui Beban — Frank Beban Logging Ltd., Bill Nelson — Holbrook Dyson Logging Ltd., Aaron Service — Peninsula Logging Ltd., David Elstone — Truck Loggers Association, Jen Norie – VIH Helicopters Ltd.

Absent: Sig Kemmler — Integrated Operations Group Inc., Matt Wealick — Spa:th Strategies Ltd.

 

Bill Nelson – President

Aaron Service – Vice President

Jacqui Beban – Past President

Bill NELSON – Holbrook Dyson Logging Ltd.

Aaron SERVICE – Peninsula Logging Ltd.

Jacqui BEBAN – Frank Beban Logging Ltd.

Jeff CUTFORTH –Stella-Jones Inc. (Kanaka Creek Pole)

Sig KEMMLER – Integrated Operations Group Inc.

Bob MARQUIS – Bob Marquis Contracting Ltd.

Jen NORIE – VIH Helicopters Ltd.

Mark PONTING  – Ponting Contracting Ltd.

Barry SIMPSON – Oceanview Forest Products Ltd.

Dorian UZZELL – Wahkash Contracting Ltd.

Matt WEALICK – Spa:th Strategies Ltd.

Tyson LAMBERT – T-Mar Industries

Tim LLOYD – Forestech Equipment Ltd.

Brian MULVIHILL – Finning (Canada)

Carl SWEET – Inland Group

Lawrence VAN DE LEUR – Brandt Tractor

Committees.

OUR TEAM.

Bob Brash, RPF, MBA
Bob Brash, RPF, MBAExecutive Director

Bob has led an accomplished and varied career as a senior executive in the private, public, and First Nations sectors of BC’s forest and resource industry. His extensive career began with 17 years in various technical and management roles with the Ministry of Forest and Lands, followed by 13 years as vice-president and president with the Husby Group of Companies, and the past eight years as Chief Operating Officer and Chief Executive Officer with Haida Enterprise Corporation.

He has been directly responsible for providing successful leadership and strategic planning to diverse and growing teams in challenging industry climates while concurrently maintaining strong and growing businesses.

Bob has a proven track record of achieving goals and targets while working with a wide spectrum of public interest groups and ownerships to find successful balances of results and collaboration. For both First Nations and licensees, he successfully led the startup of new businesses and transformed them into sustainable and profitable enterprises with strong growth and job creation.

Bob is a registered professional forester, has an MBA from Queen University, and was a TLA Board Director for 10 years.

E-mail: bob@tla.ca

Tel: 604.684.4291

Jennifer Kramer, BA (HONS.)
Jennifer Kramer, BA (HONS.)Director of Communications

In May 2018, Jennifer joined the TLA as the Director of Communications to provide strategic communications leadership. With 12 years of award-winning public relations, marketing and communications experience, and an Honours BA in Communications, Jennifer brings extensive knowledge to this position. Jennifer oversees all communications strategies including media relations, social media, website, and collateral materials, and is the editor of the quarterly Truck LoggerBC magazine.

Prior to joining the TLA, Jennifer was the Senior Manager, Communications for the BC Children’s and BC Women’s Hospital’s Redevelopment Project at the Provincial Health Services Authority where she led all communications for the newly built Teck Acute Care Centre. Jennifer graduated on the Dean’s Honour Roll from McMaster University and has received a Canadian Public Relations Society Award of Merit and Pinnacle award, among others.

E-mail: jennifer@tla.ca

Tel: 604.684.4291

HOPE TAGESEN, BA
HOPE TAGESEN, BADigital Communications Specialist

Hope is the Digital Communications Specialist for the TLA. She works to develop and support the TLA’s online and digital communications strategies and digital presence.

Hope has a Bachelor of Professional Communications from Royal Roads University and brings 8 years of communications, marketing, and digital knowledge to the table. Her background is a range of sectors including non-profit organizations, education, small business, tech companies and more. She is excited to bring this to her work at the TLA.

E-mail: hope@tla.ca

Tel: 604.684.4291

SARAH O'DEA
SARAH O'DEADirector Of Events

Sarah joined the TLA as Director of Events in 2019. She is responsible for leading the TLA’s comprehensive events program, including the annual convention and trade show, golf tournament, and networking events.

Having immigrated from New Zealand in 2018, Sarah brings 17 years of communications, marketing, and international event management experience from a range of sectors, including security, education, insurance, and construction. She is excited to add her passion and creativity to the events that underpin the Association and bring its members together.

E-mail: sarah@tla.ca

Tel: 604.684.4291

LISA CRUTHERS, BA, CMP
LISA CRUTHERS, BA, CMPMembership & Administration Assistant

Lisa joined the TLA as the Administration and Membership Assistant in 2021. She is responsible for assisting current and prospective members as well as handling the TLA’s Forestry Education Fund and scholarships. Lisa also assists on the TLA’s many events supporting the Director of Events.

Prior to this position, Lisa was in the Event Manager position at the TLA as well as several other event management roles executing the sponsorship, administration and logistics of large-scale conferences. Lisa graduated from the University of Alberta with a Bachelor of Arts in Recreation, Sport & Tourism and is a Certified Meeting Professional with the Event Industry Council.

E-mail: lisa@tla.ca

Tel: 604.684.4291