Bob has led an accomplished and varied career as a senior executive in the private, public, and First Nations sectors of BC’s forest and resource industry. His extensive career began with 17 years in various technical and management roles with the Ministry of Forest and Lands, followed by 13 years as vice-president and president with the Husby Group of Companies, and the past eight years as Chief Operating Officer and Chief Executive Officer with Haida Enterprise Corporation.

He has been directly responsible for providing successful leadership and strategic planning to diverse and growing teams in challenging industry climates while concurrently maintaining strong and growing businesses.

Bob has a proven track record of achieving goals and targets while working with a wide spectrum of public interest groups and ownerships to find successful balances of results and collaboration. For both First Nations and licensees, he successfully led the startup of new businesses and transformed them into sustainable and profitable enterprises with strong growth and job creation.

Bob is a registered professional forester, has an MBA from Queen University, and was a TLA Board Director for 10 years.

In May 2018, Jennifer joined the TLA as the Director of Communications to provide strategic communications leadership. With 12 years of award-winning public relations, marketing and communications experience, and an Honours BA in Communications, Jennifer brings extensive knowledge to this position. Jennifer oversees all communications strategies including media relations, social media, website, and collateral materials, and is the editor of the quarterly Truck LoggerBC magazine.

Prior to joining the TLA, Jennifer was the Senior Manager, Communications for the BC Children’s and BC Women’s Hospital’s Redevelopment Project at the Provincial Health Services Authority where she led all communications for the newly built Teck Acute Care Centre. Jennifer graduated on the Dean’s Honour Roll from McMaster University and has received a Canadian Public Relations Society Award of Merit and Pinnacle award, among others.

Sarah joined the TLA as Director of Events in February 2019. She is responsible for leading the TLA’s comprehensive events program, including the annual convention and trade show, golf tournament, and networking events.

Having recently relocated to Vancouver from New Zealand, Sarah brings 15 years of communications, marketing, and international event management experience from a range of sectors, including security, education, insurance, and construction. She is excited to join the TLA team and to add her passion and creativity to the events that underpin the Association and bring its members together. 

Diane joined the TLA as Administrative Assistant in September 2019, and supports membership, board and committee meetings, and events.
Diane has extensive administrative experience in the natural resources fields, and is a Certified Administrative Professional with an Organizational Management specialty (CAP,OM) from the International Association of Administrative Professionals (IAAP) with a B.A. from the University of Toronto.
Diane is excited to support the membership and the TLA.