The TLA is built on a strong foundation with deep roots in B.C.’s communities where our timber harvesting contractors live and work. We have developed a strategic plan to better serve our members and the communities they live and work in.

Strategic plan


The TLA was formed to give the independent loggers a collective voice in the changes taking place in society and the forest industry, as well as to share information about newly developing logging machines, methods, and technology.

During the summer of 1939, loggers in the Parksville area discussed new regulations on snag felling and slash burning. Also discussed was the need for an association to express their concerns. Bert Welch of Olympic Logging in Qualicum took the lead and invited all the loggers in the area to a meeting. Only Wallace Baikie showed up.

By 1941, the effects of the war were being felt by the logging industry: equipment was in short supply, many of the best young men had joined the armed forces, wages were increasing, and prices were regulated. To make matters worse, the confusing new slash-burning regulation carried a $5-per-acre penalty, and the costs of burning and snag felling were not permitted expenses under the income tax act.

In October 1941, Welch called another meeting in Qualicum. It was attended by 18 loggers, who agreed to form an association. A general meeting was held in Nanaimo in the summer of 1942 to elect officers and work out the details of incorporation. The name “B.C. TLA” was chosen, but it was unacceptable because of possible confusion with the BCLA. On May 4, 1943, the TLA of B.C. was incorporated.”

Today, the TLA is a strong and unifying voice for the provincial forest community and represents its over 500 member companies by promoting the viability and sustainability of the B.C. forest industry, in policy development, by fostering effective communication and ensuring a dynamic organization that addresses the evolving needs of its members.



Our Board of Directors represent the interests of our diverse membership to ensure a broad range of forestry and business matters are addressed and that action is taken.

BACK ROW – LEFT TO RIGHT: Tyson Lambert — T-Mar Industries, Tim Lloyd — Forestech Equipment Ltd., Carl Sweet — Inland Group, Mark Ponting — Ponting Logging & Grade Ltd., Dave McNaught — Seaspray Log Scaling Ltd., Bob Marquis — Bob Marquis Contracting Ltd. Dorian Uzzell — Wahkash Contracting Ltd., Brian Mulvihill — Finning (Canada).

FRONT ROW – LEFT TO RIGHT: Barry Simpson — Oceanview Forest Products Ltd., Lawrence Van De Leur — Brandt Tractor, Jacqui Beban — Frank Beban Logging Ltd., Bill Nelson — Holbrook Dyson Logging Ltd., Aaron Service — Peninsula Logging Ltd., David Elstone — Truck Loggers Association, Jen Norie – VIH Helicopters Ltd.

Absent: Sig Kemmler — Integrated Operations Group Inc., Matt Wealick — Spa:th Strategies Ltd.


Bill Nelson – President

Aaron Service – Vice President

Jacqui Beban – Past President

Bill NELSON – Holbrook Dyson Logging Ltd.

Aaron SERVICE – Peninsula Logging Ltd.

Jacqui BEBAN – Frank Beban Logging Ltd.

Jeff CUTFORTH –Stella-Jones Inc. (Kanaka Creek Pole)

Sig KEMMLER – Integrated Operations Group Inc.

Bob MARQUIS – Bob Marquis Contracting Ltd.

Jen NORIE – VIH Helicopters Ltd.

Mark PONTING  – Ponting Contracting Ltd.

Barry SIMPSON – Oceanview Forest Products Ltd.

Dorian UZZELL – Wahkash Contracting Ltd.

Matt WEALICK – Spa:th Strategies Ltd.

Tyson LAMBERT – T-Mar Industries

Tim LLOYD – Forestech Equipment Ltd.

Brian MULVIHILL – Finning (Canada)

Carl SWEET – Inland Group

Lawrence VAN DE LEUR – Brandt Tractor



Bob Brash, RPF, MBA
Bob Brash, RPF, MBAExecutive Director

Bob has led an accomplished and varied career as a senior executive in the private, public, and First Nations sectors of BC’s forest and resource industry. His extensive career began with 17 years in various technical and management roles with the Ministry of Forest and Lands, followed by 13 years as vice-president and president with the Husby Group of Companies, and the past eight years as Chief Operating Officer and Chief Executive Officer with Haida Enterprise Corporation.

He has been directly responsible for providing successful leadership and strategic planning to diverse and growing teams in challenging industry climates while concurrently maintaining strong and growing businesses.

Bob has a proven track record of achieving goals and targets while working with a wide spectrum of public interest groups and ownerships to find successful balances of results and collaboration. For both First Nations and licensees, he successfully led the startup of new businesses and transformed them into sustainable and profitable enterprises with strong growth and job creation.

Bob is a registered professional forester, has an MBA from Queen University, and was a TLA Board Director for 10 years.

E-mail: bob@tla.ca

Tel: 604.684.4291

Jennifer Kramer, BA (HONS.)
Jennifer Kramer, BA (HONS.)Director of Communications

In May 2018, Jennifer joined the TLA as the Director of Communications to provide strategic communications leadership. With 12 years of award-winning public relations, marketing and communications experience, and an Honours BA in Communications, Jennifer brings extensive knowledge to this position. Jennifer oversees all communications strategies including media relations, social media, website, and collateral materials, and is the editor of the quarterly Truck LoggerBC magazine.

Prior to joining the TLA, Jennifer was the Senior Manager, Communications for the BC Children’s and BC Women’s Hospital’s Redevelopment Project at the Provincial Health Services Authority where she led all communications for the newly built Teck Acute Care Centre. Jennifer graduated on the Dean’s Honour Roll from McMaster University and has received a Canadian Public Relations Society Award of Merit and Pinnacle award, among others.

E-mail: jennifer@tla.ca

Tel: 604.684.4291

SARAH O'DEADirector Of Events

Sarah joined the TLA as Director of Events in 2019. She is responsible for leading the TLA’s comprehensive events program, including the annual convention and trade show, golf tournament, and networking events.

Having immigrated from New Zealand in 2018, Sarah brings 17 years of communications, marketing, and international event management experience from a range of sectors, including security, education, insurance, and construction. She is excited to add her passion and creativity to the events that underpin the Association and bring its members together.

E-mail: sarah@tla.ca

Tel: 604.684.4291

Diane Basarich, BA, CAP,OM
Diane Basarich, BA, CAP,OMAdministrative Assistant

Diane joined the TLA as Administrative Assistant in 2019, and supports the membership, executive, board and committee meetings, and events. She has extensive senior administrative experience in the natural resources fields, and is a Certified Administrative Professional, Organizational Management specialty (CAP,OM) from the International Association of Administrative Professionals (IAAP) and holds a Bachelor of Arts Degree from the University of Toronto. Diane is pleased to support the membership and the TLA.

E-mail: diane@tla.ca

Tel: 604.684.4291