Bob has led an accomplished and varied career as a senior executive in the private, public, and First Nations sectors of BC’s forest and resource industry. His extensive career began with 17 years in various technical and management roles with the Ministry of Forest and Lands, followed by 13 years as vice-president and president with the Husby Group of Companies, and the past eight years as Chief Operating Officer and Chief Executive Officer with Haida Enterprise Corporation.

He has been directly responsible for providing successful leadership and strategic planning to diverse and growing teams in challenging industry climates while concurrently maintaining strong and growing businesses.

Bob has a proven track record of achieving goals and targets while working with a wide spectrum of public interest groups and ownerships to find successful balances of results and collaboration. For both First Nations and licensees, he successfully led the startup of new businesses and transformed them into sustainable and profitable enterprises with strong growth and job creation.

Bob is a registered professional forester, has an MBA from Queen University, and was a TLA Board Director for 10 years.

In May 2018, Jennifer joined the TLA as communications director to provide strategic communications leadership. With nearly 20 years of award-winning public relations, marketing and communications experience, and an Honours BA in Communications, Jennifer brings extensive knowledge to this position. Jennifer oversees all communications strategies including media relations, social media, website, and collateral materials, and is the editor of the quarterly Truck LoggerBC magazine. Jennifer is also the TLA’s general manager supporting its executive director and overseeing the day-to-day operations of its small but mighty team.

Prior to joining the TLA, Jennifer was the senior manager of communications for the Provincial Health Services Authority’s BC Children’s and BC Women’s Hospital’s redevelopment project where she led all communications for the newly built Teck Acute Care Centre. Jennifer graduated on the Dean’s Honour Roll from McMaster University and has received a Canadian Public Relations Society Award of Merit and Pinnacle award.

Yvonne joined the TLA in November 2022 as the Membership Administrator. She is responsible for overseeing and coordinating current and prospective member services and provides administrative support to the Board and other committees.

In 2017 Yvonne emigrated from Belgium to Canada. She brings 22 years of customer service and senior administrative experience to the table. Her background is in a variety of sectors, including education, tech and oil companies, tourism, smaller companies, and more. She is excited to bring this to her role at the TLA.